My social trojan horse approach to facilitate sustainable change on a capitalistic world

My Trojan horse approach to facilitate sustainable change on a capitalistic world:

Most organizations look sustainability as a side objective or not a clear real driver to adopt it , of course we all know that sustainability is the most important asset that any organization of our days and future must assume ,however there still is a huge lack of understanding. There most be an new approach for companies, business or organizations, a way to adopt sustainability on more pragmatic way :

Back in K town Sweden many of my former classmates knew about this social approach, basically and by knowing the social capitalistic language codes we have to implement solutions using these codes as for example savings, sales, etc basically showing the numbers! on potential real projects to our clients , of course one most show this numbers with solid studies that support these figures, once our client is in the ah ha moment and see the $$$ benefits, and then, they hired you! ,you start to show these numbers (may take some months initially) by implementing the eco solutions that drives savings, sales and other economic benefits by for example eco-efficiencies, then, the real change starts by implementing the Trojan horse strategy that is changing people minds and hearts trough coaching (ei. FSSD) and measurable matters (ei. green balance scorecard ) that ensure the right path towards a real sustainable vision. Is always difficult to find an organization to implement the Trojan horse but once you really implemented is great how it really becomes part of the DNA of people and organizations. Once they adopted for their initial ($) driver, then, it can not be stop it anymore: a Trojan horse.

Some of Costa Rica on a Video, Nature and balance is the key

http://il.youtube.com/watch?v=0ZFOhUyBWKU

Costa Rica small but big

http://www.newsweek.com/feature/2010/the-world-s-best-countries.html